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SPARKLY ESSENTIALS

ABOUT THE BRAND

OUR STORY

Hey there, welcome to Sparkly Essentials! Picture this: a New Zealand born mamma and her Dubai born teenage daughter, with a dash of Kiwi passion and a sprinkle of glitter, we decided to shake things up in the dazzling city of Dubai. Yep, that’s us!

Our brand is a celebration of mammas and daughters, weaving love and sparkle into everything we do. So, grab your glitter and join us on this sparkling adventure!

Our logo embodies the ‘S’ in the shape of a heart, symbolising the bond between a mother and daughter. This heart is joined by an ‘E’ designed as a ‘koru’, inspired by a native New Zealand plant, representing new beginnings.

why choose us

Well, here’s the lowdown: At Sparkly Essentials, we’re not just about creating clothes; we’re about crafting experiences.

We dig deep into the trends, searching the globe for the hottest products and the highest quality fabrics.

But here’s where we really shine – we add our signature twist of sparkle to everything we do, and we keep it all at prices that won’t break the bank.

We keep it simple, pouring passion into everything we do, just to share it with you!

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our Values

  • Kindness
  • Care
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  • Care
  • Simplicity
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Welcome to the Glitterbug Community!

Are you ready to sparkle and shine like never before? Look no further, because you’ve just stumbled upon the most dazzling community on the web – the Glitterbug Community! But what exactly is the Glitterbug Community, you ask? Well, let us tell you!

So, why should you sign up and become a part of our Glitterbug family?

Connect with fellow glitterbugs

Joining the Glitterbug Community means connecting with like-minded individuals who share your passion for all things sparkly. Share your glittery creations, exchange tips and tricks, and make new friends who understand your love for sparkle like no one else.

Exclusive discounts

As a member of the Glitterbug Community, you'll gain access to exclusive content, sneak peeks, and special discounts on glittery products and accessories. From sparkling slippers to the rocking hoodie, we've got you covered with the latest and greatest in glittery goodness.

Inspiring events and challenges

Get ready to unleash your creativity and take your glitter game to the next level with our inspiring events and challenges. Whether it's a glitter-themed contest or a sparkly competition, there's always something exciting happening in the Glitterbug Community to spark your imagination.

Spread joy and positivity

At the heart of the Glitterbug Community is a commitment to spreading joy and positivity wherever we go. Join us in sharing kindness, spreading sparkle, and making the world a brighter, more glittery place for all.

So what are you waiting for? Join the Glitterbug Community today and let your sparkle shine! Sign up now to become a part of our glittery family and unlock a world of glittery goodness, exclusive perks, and endless inspiration. We can’t wait to welcome you with open arms and our glitter-filled hearts

which glitterbug are you?

MAMA

Mamma Glitterbug: “A caring heart and a guiding hand, Mamma Glitterbug supports our community with endless love and wisdom.”

charlize

Charlize Glitterbug: “Bold and creative, Charlize Glitterbug sparks our imagination with daring ideas and innovative designs.

ruby

Ruby Glitterbug: “Fearless and resilient, Ruby Glitterbug encourages us to be ourselves and shine bright no matter what.”

starlight

Starlight Glitterbug: “A beacon of hope, Starlight Glitterbug reminds us to stay positive and look for the light even in the darkest times.”

koru

Koru Glitterbug: “Balancing tradition with innovation, Koru Glitterbug inspires us to embrace change and see every challenge as a new opportunity.”