Sparkly Essentials started with a simple chat around the kitchen island one mother and daughter, one dream, and a shared love for fashion, creativity, and all things that sparkle.

Charlize (Daughter), with her Arabic roots and raised in Dubai, grew up surrounded by style, colour, and the magic of design. Michelle (Mother), from New Zealand, brought her artistic eye as a florist, a love for nature, textures, and creating beauty that makes people smile. Together, they fused their worlds to create Sparkly Essentials, a lifestyle brand where Dubai flair meets Kiwi artistry, celebrating confidence, self-expression, and sparkle in every piece.

With our Charlize & Me collection, we’re bringing even more excitement to your wardrobe, bags, shoes, and everyday essentials all designed to be worn with pride, confidence, and a little extra sparkle.

From a small passion project to a growing community of GlitterBugs who shine their own way, we’ve discovered, learned, and grown every year. And 2026? It’s shaping up to be our biggest, brightest, and most sparkling season yet and we can’t wait for you to be part of it! ✨