We started Sparkly Essentials as something small… just a mum and her daughter creating things we loved, side by side.

Charlize, born and raised in Dubai, brought the energy, the trends, the bold confidence.

Michelle, from New Zealand, brought the creativity, the eye for flowers, and a love for making something feel truly special.

What began as a shared passion for fashion and creating has grown into something so much more a lifestyle brand built on connection, confidence, and a little bit of sparkle in everything we do.

From flowers, wreaths and décor to clothes, bags, and shoes, every piece is designed to make you feel good, feel seen, and feel like you.

Our Charlize & Me collection is at the heart of it all celebrating that bond, that energy, and those everyday moments that turn into something special.

And then there’s Blossom our floral world, where we create limited, made-with-love pieces for the moments that matter most. From prom nights and Christmas magic to special celebrations and unforgettable milestones, each arrangement is designed to feel personal, beautiful, and just a little bit magical.

From a small idea to a growing community of GlitterBugs who love to shine their own way… this journey has been everything.

And this is only the beginning ✨