OUR STORY
HOW IT ALL BEGAN
WHAT MAKES US SPECIAL
OUR PROMISE
SHINE WITH US
OUR STORY

A Mother-Daughter Duo
A shared love for fashion and a whole lot of creativity. Born in New Zealand and raised in Dubai, Charlize grew up surrounded by style, trends, and a passion for curating the perfect pieces.
Meanwhile, Michelle, a florist at heart, brought her artistic touch and eye for beauty.
Together, they created Sparkly Essentials—a brand that blends Kiwi roots with Dubai flair, celebrating confidence, sparkle, and self-expression in every collection. What started as a dream is now a growing community of GlitterBugs who love to shine their own way!
HOW IT ALL BEGAN

With a Bit of Determination & Grit
Sparkly Essentials started with a mum and daughter duo, Charlize and Michelle, who just couldn’t resist a little sparkle! With Charlize’s love for fashion and Michelle’s creative flair, they set out to create something special—a brand that adds a little magic to everyday life.
It wasn’t an overnight success. There were bumps along the way, lessons learned, and moments of doubt. But with heart, hustle, and a shared vision, Sparkly Essentials grew into what it is today—a brand that’s all about feeling fabulous, embracing your shine, and standing out in the best way possible.
Now, it’s more than just a brand—it’s a community of GlitterBugs who share a love for sparkle, fun, and self-expression. And we’d love for you to be part of it!
WHAT MAKES US SPECIAL

The Sparkle Factor
Every piece in our store is handpicked with love and care, blending style, comfort, and just the right amount of shimmer. But Sparkly Essentials is more than just fashion—it’s a lifestyle. We celebrate confidence, individuality, and the joy of standing out.
From glam outfits to embellished shoes and must-have holiday pieces, we’re here to make every moment shine!
OUR PROMISE

No Rules, Just Sparkle
At Sparkly Essentials, we believe in boldness, confidence, and being unapologetically YOU.
Our collections are designed to make you feel fierce, stylish, and ready to take on the world—because you deserve to shine every single day!
SHINE WITH US

Be Part of the GlitterBug Community
Go ahead—explore our collections, add a touch of glam to your wardrobe, and let your inner sparkle shine!
We’re so grateful to have you on this journey and can’t wait to see how you make Sparkly Essentials your own.
Let’s shine brighter together!
500+ Customers
Trusted by 500+ customers who rely on our products for quality and performance
60+ Products
Our products are reaching customers, carefully designed to add a little sparkle and enhance everyday life
100+ Reviews
With lots of positive feedback, our customers affirm our commitment to quality and our sparkly promise