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OUR STORY

A Mother-Daughter Duo

A shared love for fashion and a whole lot of creativity. Born in New Zealand and raised in Dubai, Charlize grew up surrounded by style, trends, and a passion for creating the perfect pieces.

Meanwhile, Michelle, a florist in early stages of life, brought her artistic touch and eye for glam.

Together, they created Sparkly Essentials a brand that blends Kiwi roots with Dubai flair, celebrating confidence, sparkle, and self-expression in every collection. What started as a dream is now a growing community of GlitterBugs who love to shine their own way!

The Sparkle Factor

Every piece in our store is handpicked with love and care, blending style, comfort, and just the right amount of shimmer. But Sparkly Essentials is more than just fashion—it’s a lifestyle. We celebrate confidence, individuality, and the joy of standing out.

From glam outfits to embellished shoes and must-have holiday pieces, we’re here to make every moment shine!

No Rules, Just Sparkle

At Sparkly Essentials, we believe in boldness, confidence, and being unapologetically YOU.

Our collections are designed to make you feel fierce, stylish, and ready to take on the world—because you deserve to shine every single day!

60+Products

Our products are reaching customers, carefully designed to add a little sparkle and enhance everyday life

500+Customers

Trusted by 500+ customers who rely on our products for quality and performance

100+Reviews

With lots of positive feedback, our customers affirm our commitment to quality and our sparkly promise

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